Advertise in Location Business News
Reach an influential audience of key industry decisionmakers
Interested in advertising in Location Business News? Email me at kdennehy@driverlessreport.com. But please read the information below first.
Overview
Our journalists have been covering the location industry since 1992. In addition, we have operated location conferences and webinars since 1997. We cover the worldwide location industry.
Our Products: Location Business News, yearbooks/directories, conferences, webinars, e-newsletters and e-mail marketing. We also accept your company’s Whitepapers.
Audience Metrics
The newsletter:
12,721 subscribers (as of January 1, 2024).
Average 10,885 views per post (opens + web views).
Average 49.47% open rate (many issues go over an industry-leading 50 percent).
Social media:
Twitter: 1,200+ followers.
LinkedIn: 25,000+ followers.
LinkedIn: Content sharing relationships for an additional 110,000+ followers.
Audience Overview
Senior Decision-Makers:
• 1,667 CEOs.
• 1,444 Presidents.
• 1,210 Senior Vice Presidents.
• 1,903 Vice Presidents.
• 2,170 CTOs.
• 2,975 Director-Level Execs.
Sponsorship packages
Newsletter sponsorship
Each newsletter has sections. There’s a main story at the top and then a roundup of industry news at the bottom. There are as many as four paid ads each newsletter.
There is our top Leaderboard Ad with image and hyperlink. By buying this 728 x 90 advertisement, you will also get a one-month placement on our website, www.locationbusinessnews.com, which has thousands of monthly views. In addition, you will get one dedicated post on our social media platforms (110,000 followers) about your product or service.
There is also a sponsored post will go between the main story and industry news. You’ll be responsible for writing the copy and it’ll be subject to my approval.
What you’ll get for a sponsored post advertisement:
A headline with a maximum of 80 characters.
The main message with a maximum of 200 words.
Two hyperlinks.
728 x 90 or 300 x 250 ad in our www.locationbusinessnews.com site for a month and one post on our social media (110,000 followers).
We have middle and bottom ads that feature your image and hyperlink. You also get the ad placed on our www.locationbusinessnews.com website for a month (position will be below our top banner) and one post on our social media (110,000 followers).
Location Business News is posted on all our social media and partner’s platforms each week…
Webinar Promotion. Are you getting enough industry execs to sign up for your webinars? We’ve been promoting them for 15 years and know the ins and outs of webinar marketing. We will run a one-month campaign (with weekly reminders on our social media as the webinar gets closer). This includes ad placement in the newsletter, social media posts and a dedicated email blast to our subscribers. We really hit it hard on social media in the final five days as people always register at the last minute…
Pricing
Please note that the price will go up as my audience grows, so it benefits you to book sponsorships far in advance. Our analytics and feedback indicate that four issues have a more targeted audience than just one issue, so we don’t offer one issue rates.
Top placement: Rate is $1,300 for four issues (frequency discounts available). Listing on our website and four weeks of social media posts to 110,000 followers. 728 x 90 ad.
$1,500 for the Sponsored Post. Four issues (frequency discounts available). Listing on our website for a month (728 x 90 or 300 x 200 size) and four weeks of social media posts to 110,000 followers. This includes one dedicated email mailing to our subscribers
$800 for the middle and bottom ad (frequency discounts available). Includes a 728 x 90 add on our website (not top position) for a month and two weeks of social media posts to 110,000 followers.
Webinar Promotion. Cost is $1,500 for a Sponsored Post and one dedicated e-mail blast to our subscribers (your e-mail copy)…plus minimum 10 social media reminders and placement on our website for a month. Frequency discounts available. This is for a one-month webinar promotion campaign. This is our best deal.
BONUS: Your ad will live on the article in perpetuity. Why does this matter? Because at least 50% of my web visits come from Google, meaning that once the article is indexed in search engines your ad will continue to be exposed to users long after it ran in the newsletter.
Reporting
I’m happy to provide screenshots of newsletter and social media metrics after your ad runs.
Interested?
Email me at kdennehy@driverlessreport.com.